To celebrate our growth and success, we’ve put together an amazing holiday gift basket full of lots of goodies. Enter today!
We grew up in Edison, New Jersey, so naturally, we were exposed to our culture, Bollywood, dancing, and singing very early on. However, no matter how much interest we had in those extracurricular activities, we were continuously pushed to focus attaining a higher degree.
The efficacy of social media is obviously unprecedented today. To use that power for good is what’s important. That is exactly why two classical Indian dancers, Srinidhi Raghavan and Sahasra Sambamoorthi’s, work matters right now.
Imagine having a mangalsutra that you can wear with your lengha to this year's upcoming Diwali party, and then easily transition it into a traditional-yet-chic piece that matches your work pant-suit. Sampat Jewellers makes it possible.
Jai Jai Hooray is a company that is re-imagining cultures of South Asia by making beautifully simple toys and tools.
Living in the diaspora, it is challenging to incorporate our South Asian heritage in a way that is meaningful to children but the founders of Desi Babies create fun and vibrant products that stimulate the growth and creativity of the modern desi baby.
These 55 Indian wedding tips are everything you need to plan the perfect nuptials.
When it comes to buying South Asian fashion online, I want variety, quality, accessibility, affordability topped off with excellent customer service. Now, I admit that this is a big ask but I think it’s exactly what the South Asian online fashion market is crying out for.
by Sampat Jewellers  This post is brought to you by our newest sponsor Sampat Jewelers—a modern-day Indian jeweler, specializing in contemporary diamond mangalsutras. All images, and the video, in this post, are created by Darshana Shetty(model), Vama Designs (outfit), Glam Angélique (MUAH), Ashish A. Kharat (direction and video production), and Sampat Jewellers (fine...
The first book in this new series, tells the tale of her love and friendship with her Ammachi (grandmother) and Aama (turtle).
As a child, I was obsessed with reading books, so I want to instill the same habits in my son. I am always on the lookout for new reads that can help build my son's vocabulary and open his...
Ethnic Thread is mobile app for women to exchange ethnic fashion—they can sell, rent, or exchange with anyone who is interested in South Asian fashion, in the community.
Here's a picture list of everything odd you'll probably see, only in India
Here's presenting to you some of the craziest matrimonial ads we've seen in a while—really, what were people thinking before they put these up?!
I sincerely wish that I had known about Rent it Rani when I was a bride-to-be because it is a high-end jewelry rental service that ships anywhere in the continental United States.
We recently fell in love with Jai Jai Hooray’s new 10-set flashcard collection and couldn’t be happier to share our experience with our friends at Brown Girl Magazine.
What are the most common stereotypes associated with us South Asians?
I think it’s safe to say that a lot of the comeback trends that we take advantage of today, come from the 90’s.
Being a staple in South Asian jewelry (India is the third-largest diamond consumer in the world), diamonds are a must-have for South Asians around the world.
No one told me that there comes a stage in your adult life when you look in your closet and nothing is really you anymore. Despite changing body shapes, tastes, and fashion trends, my closet had grown stagnant.


Follow us on Insta