Kshama Alur is the Chief of All Things at indigrow and founder of The Better Alternative. Formerly in senior positions with Unilever and ABInbev, she has more than 15 years of brand marketing strategy, innovation and sustainability planning experience. She left the standard corporate life to be an entrepreneur and diligently juggles between her two companies. On one hand, she specialises in designing and facilitating customised learning workshops on branding, digital marketing and sustainability through her company The Better Alternative. On the other hand, she heads up indigrow, which makes delightful books and games that create cultural connections for little kids growing up to be global citizens of the world. While not wearing her entrepreneur hat, you can find her sipping on her favourite craft brew or spending time in her garden with two lovely dogs and her two-year-old son.
When an auntie prays for a wife like golden-skinned Goddess Radha for her child, I only feel disappointment at the pervasiveness of this nonsensical mindset. Because of this thought process, we no longer need a colonial force to oppress us based on our skin tone—we do it ourselves.