Give your Kids the Bright Future they Deserve With College Savings

We grew up in Edison, New Jersey, so naturally, we were exposed to our culture, Bollywood, dancing, and singing very early on. However, no matter how much interest we had in those extracurricular activities, we were continuously pushed to focus attaining a higher degree.

Two Classical Indian Dancers Bring Bharatanatyam to the Forefront with Social Media

The efficacy of social media is obviously unprecedented today. To use that power for good is what’s important. That is exactly why two classical Indian dancers, Srinidhi Raghavan and Sahasra Sambamoorthi’s, work matters right now.

From Lehenga to Leggings: Sampat Jewellers Brings You the Most Versatile Mangalsutras in the Market

Imagine having a mangalsutra that you can wear with your lengha to this year’s upcoming Diwali party, and then easily transition it into a traditional-yet-chic piece that matches your work pant-suit. Sampat Jewellers makes it possible.

Jai Jai Hooray Channels the Everyday Woman’s Inner Goddess Through #SheIsAGoddess Campaign

Jai Jai Hooray is a company that is re-imagining cultures of South Asia by making beautifully simple toys and tools.

Introduce Your Little One to India’s Diverse Culture With Desi Babies

Living in the diaspora, it is challenging to incorporate our South Asian heritage in a way that is meaningful to children but the founders of Desi Babies create fun and vibrant products that stimulate the growth and creativity of the modern desi baby.

55 Experts Reveal Their Best Indian Weddings Tips for South Asian Brides

These 55 Indian wedding tips are everything you need to plan the perfect nuptials.

Shopping South Asian Wear Just Got a Whole Lot Easier With UK’s Fashion Brand Viva-Luxe

When it comes to buying South Asian fashion online, I want variety, quality, accessibility, affordability topped off with excellent customer service. Now, I admit that this is a big ask but I think it’s exactly what the South Asian online fashion market is crying out for.

‘The Adventures of Molz’ Brings Childhood Memories to Life While Teaching an Important Life Lesson to Kids

The first book in this new series, tells the tale of her love and friendship with her Ammachi (grandmother) and Aama (turtle).

‘Nina the Neighbourhood Ninja’ Proves Being a Superhero has no Bias in Gender or Race

As a child, I was obsessed with reading books, so I want…

Looking for Your Next Dream Outfit? Ethnic Thread is Here to Help

Ethnic Thread is mobile app for women to exchange ethnic fashion—they can sell, rent, or exchange with anyone who is interested in South Asian fashion, in the community.

9 Of The Funniest Things You’ll Only See In India.

Here’s a picture list of everything odd you’ll probably see, only in India

Looking For Marriage? These Matrimonial Ads Will Tell You Exactly What NOT To Do.

Here’s presenting to you some of the craziest matrimonial ads we’ve seen in a while—really, what were people thinking before they put these up?!

Brides Can Drip in Jewels for Less, Thanks to Rent it Rani

I sincerely wish that I had known about Rent it Rani when I was a bride-to-be because it is a high-end jewelry rental service that ships anywhere in the continental United States.

Jai Jai Hooray: Make Cultural Learning Irresistible With a Set of 10 Flashcards About Hindu Deities

We recently fell in love with Jai Jai Hooray’s new 10-set flashcard collection and couldn’t be happier to share our experience with our friends at Brown Girl Magazine.

7 South Asian Stereotypes That Never Get Old

What are the most common stereotypes associated with us South Asians?

This Season’s Hottest Trends—All In RETRO-spect!

I think it’s safe to say that a lot of the comeback trends that we take advantage of today, come from the 90’s.

Shine Bright With Sanghavi Solitaire — Your New Favorite Diamond Wholesaler

Being a staple in South Asian jewelry (India is the third-largest diamond consumer in the world), diamonds are a must-have for South Asians around the world.

I Wear Hijab and I Let a ‘Stitch Fix’ Stylist Style My Clothes

No one told me that there comes a stage in your adult life when you look in your closet and nothing is really you anymore. Despite changing body shapes, tastes, and fashion trends, my closet had grown stagnant.

4 Tips and Tricks For the Ultimate Retail Discounts You Need to Try Today

Look for the best deals and discounts, and here are some tips and tricks to follow on your next shopping spree.

What NOT to Wear to Your Best Friend’s Wedding

In light of all these mishaps and the fashion faux pas moments, here’s a courtesy list of things you should NOT wear to your bffl’s wedding—and trust us, we’re really sparing the bride the horror!